XO-CDP - Gather, explore, take action.
XO-CDP is a customer data platform which helps you combine different data sources (web forms, excel spreadsheet, csv files, CRM data, POS systems ...) in order to explore them with the integrated exploration tool.
A CDP is a "marketer-managed system that creates a persistent, unified customer database that is accessible to other systems".
From there, create a selection of your contacts (segment)
and get your job done.
, the integrated marketing automation tool, will help you setup your marketing campaigns quickly, via email and/or sms.
, measures the effectiveness of promotional offers on products or services.
- Gather files from different data sources and unify them in a single database
- Explore the data and create segments
- Create e-marketing campaigns (with XO-Matic)
- Create workflows between softwares
- Easily gather transactions from sales points (with XO-Feedback)
- Push relevant notifications to your users (with XO-Travel)
EcosystemThe integration of XO software suite create a complete ecosystem to manage your data
and communicate efficiently.
Build the centralized view for your customers.
The marketing team in control.
Full-fledge data management platform, installed in the cloud or on-premise, with default APIs for connectivity, structured data model for data standardisation, schedule tasks to act periodically, input conversion and mapping to connect easily to third party apps.
Exploration made easy
Take a data view, add filters, group if needed. Segmentation done!
Reporting in action
Because raw data is not handy for decision making,
turn them in one click into charts!
Measures the effectiveness of promotional offers on products or services.